October 1, 2019

Why Video is the Best Social Media Marketing Tool

Video is the Best Tool for Marketing Your Business on Social Media, but why?

In recent years, promotional videos have quickly risen to the top spot when it comes to advertising. Video engages with the average person a lot more than regular text or even pictures, and this is especially the case with social media. Facebook, Twitter, Instagram and the rest are part of most people’s daily lives today. The market is absolutely huge so if you’re not using video to capitalise, then you’re missing out. Big time.

www.jarilovideo.co.uk

Let’s take a look!

Using video to generate interest and leads for your product is nothing particularly new – TV adverts have been around a while now. However, bringing video marketing into today’s online age with social media is more modern and not enough businesses are utilising what is easily available to them.

More leads = more quotes = more money. Simple.

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Every type of advert needs a call to action. This is almost like a demand you’re making of your audience, whether that’s “get in touch” or “stop what you’re doing!” Forbes research discovered that viewers are 95% more likely to remember a call to action from a video than any other type of media. Let that sink in. 95%.

After all, if the call to action (demand) is forgotten, then its purpose has failed.

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Want to engage with your Twitter followers? Increase your coverage? Push your brand to a larger audience? It goes without saying social media is a key element to that no matter your line of work. Twitter themselves have noticed engagement increases tenfold with videos than regular tweets or pictures.

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Facebook. Everyone knows about the platform, but not everyone knows how to make the most of it. Have you tried video? Catch and keep the attention of 60% more people than you would with regular Facebook posts. That’s an increase by more than half of what you’re doing now.

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High bounce rates on your website? Lots of visitors but not many enquiries and/or sales? Forbes found that visitors to your website will spend 88% more time on your page if you have a video, than they would on regular website pages without. Of course that factors in the amount of time people take to watch the video but the longer they’re on your business website (and watching your production), the more opportunity they have to be drawn in.